Performance Marketing Growth Proposal
Launching An Innovative New Roofing Product & Building A Scalable Growth Engine
A Genuinely New Product
Fusion Tile's patented rubber roof tile system offers homeowners an exciting alternative to traditional roofing materials
150-Year Warranty
Exceptional durability at a price point between a traditional tiled roof and a slate roof — a compelling proposition
Your Growth Partner
Our role is not simply to generate enquiries — it's to launch the product, build the brand and create a scalable marketing engine
Fusion Tile has developed an exciting new product with genuine potential to disrupt the roofing industry. Generate enquiries. Build the brand. Scale nationally.
The Opportunity
Fusion Tile isn't competing with every other roofing company. It's introducing a completely new product to the market — and that creates two distinct opportunities.
Capture Existing Demand
- Homeowners already searching for a new roof
- Homeowners seeking roof replacement
- Those actively comparing roofing materials
- People searching for slate or tiled roof options
- Homeowners looking for roofing contractors
Create New Demand
We can introduce Fusion Tile to homeowners who don't yet know a product like this exists.
By combining both approaches, we generate immediate enquiries whilst beginning to establish Fusion Tile as an exciting new brand within the roofing industry.
Phase One: Launch & Generate Cashflow
The first phase is all about proving the product in the market and generating revenue
Our immediate objective: generate a consistent flow of enquiries so Gary can survey properties, convert work and build cashflow for the business.
Google Ads
- New roof
- Roof replacement
- Roofing company
- Slate & tiled roof
- Roofing contractor
Meta Advertising
(Facebook & Instagram)
Introduce Fusion Tile to homeowners who've never heard of it. Educate the market, showcase its unique benefits and generate demand.
Remarketing
Most homeowners won't enquire on their first visit. Remarketing keeps Fusion Tile in front of those visitors across Facebook and Instagram until they're ready to get in touch.
Phase One Objective
Generate the first customers. Create positive cashflow. Build momentum. Our target is 15 roofing installations before year end — an objective we're extremely confident is achievable.
Phase Two: Build The Brand
Once demand is proven and enquiries are flowing, the focus shifts to building a recognisable, professional brand that supports long-term growth.
Brand Foundations
- Stronger, conversion-focused website
- Professional photography & video
- Customer case studies
- Sales brochures & materials
- Social media content
The Objective
Evolve Fusion Tile from a new product into an established, credible roofing brand that customers instantly recognise and trust.
Phase Three: Scale The Business
With lead generation and brand foundations in place, we scale into additional markets — moving beyond digital advertising into wider brand awareness.
National Expansion
Wider digital campaigns, new geographic territories and franchise or installer expansion — building Fusion Tile into one of the UK's best-known roofing brands.
Above-The-Line Advertising
STV, outdoor, radio and large-format signage to build mass brand awareness across key geographic markets.
Physical Brand Building
Vehicle branding and large-format signage to establish Fusion Tile's presence on the ground across every territory it operates in.
CRM & Lead Management
Every enquiry generated through the marketing automatically enters the CRM — providing complete visibility over every opportunity.
What The CRM Does
- Stores every enquiry
- Allocates leads to the right team member
- Tracks enquiry through to installation
- Ensures no opportunity is missed
The Result
A predictable sales process with full visibility — from first contact to completed installation.
Communication & Reporting
We believe communication is essential to a successful partnership. Every campaign will be built around measurable commercial performance — reported in pounds and pence.
How We Communicate
A dedicated WhatsApp group giving Fusion Tile direct access to the Alleyoop team
Monthly reporting covering all key metrics
ROI reported in pounds and pence: always clear, always commercial
What We Report On
Enquiries Generated
Advertising Spend
Cost Per Enquiry
Sales & Revenue
Return on Investment
Recommended Media Budget
Per Month
Recommended initial advertising budget paid directly by Fusion Tile to Google and Meta
Meta = both Facebook and Instagram, allowing us to advertise across both platforms from one advertising account. This budget provides enough investment to properly launch the product, generate meaningful enquiry volume and continually optimise campaign performance.
Capture High-Intent Searches
Appear in front of homeowners actively searching for a new roof or roofing contractor
Build Remarketing Audiences
Grow retargeting pools across Meta platforms to re-engage homeowners during their decision process
Introduce The Product
Educate homeowners who don't yet know Fusion Tile exists through Meta advertising
Optimise Continuously
Focus budget on the campaigns and audiences generating the highest-quality roofing enquiries
Setup & Monthly Growth Partner Fee
£2,000
+ VAT Per Month
Up to a £15k monthly spend
Monthly Fee Includes Everything
Google Ads management
Facebook & Instagram advertising
Remarketing campaigns
CRM management
Lead routing & automation
Performance optimisation
Monthly reporting
ROI reporting (£)
Strategic growth support
We become an extension of the Fusion Tile team — building a predictable lead generation engine that supports every stage of business growth.
£750 + VAT — One-off Setup Fee
Covers strategy, account setup, tracking, CRM build, lead routing, campaign creation and launch.
Why Alleyoop
Alleyoop specialises in helping ambitious businesses grow through measurable performance marketing. We don't just generate leads. We create predictable revenue systems, support long-term growth and provide complete visibility of return on investment.
Launch The Product
Generate the first customers and prove the market
Build The Brand
Create a credible, recognisable roofing brand
Scale Nationally
Build Fusion Tile into one of the UK's leading roofing brands
Fusion Tile has an outstanding product. Our role is to ensure the right homeowners discover it, trust it and buy it — before helping scale the business into one of the UK's leading roofing brands.
Fusion Tile UK Limited